The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men's fashion replacing the classical woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. The Lacoste art of living expresses itself today through a large collection of apparel for men, women and children, footwear, fragrances, leather goods, eyewear, watches, belts, hometextiles and mobile phones. More than 75 years after its creation, Lacoste has become a lifestyle brand which exemplifies elegance and comfort. Eyewear attributes include relaxed, casual fit, classy, comfortable and stylish, colorful, fresh and unconventional chic.
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